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If a key account isn’t prepared for a peak event, they might not participate or reduce enough load, receiving steep penalties. And the utility might have to scramble to reduce demand. Learn how other utilities are preparing key account customers for peak events by providing strategic communications.
As electrification and decarbonization efforts accelerate, utilities and policymakers are deploying an ever-growing toolkit of flexible load solutions: from time-of-use (TOU) rates and demand response to managed EV charging, solar PV, battery storage, and electrified heating. Each intervention offers potential benefits: lower emissions, grid optimization, and customer savings. But what happens when they intersect, overlap, or collide?