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The winners of the 2020 E Source Utility Ad Awards Contest
This year, E Source encouraged utilities to submit their most effective and creative marketing campaigns across six categories. Join this web conference as we recognize the winners of the 2020 E Source Utility Ad Awards Contest.
E Source Digital Strategy Summit for the Tennessee Valley
E Source is putting on a two-part event to help utilities in the Tennessee Valley improve their digital strategy. Join our experts and your peers to learn how to create a killer social media presence and optimize your websites to best serve customers
Top-notch smart city planning: Ruston’s holistic, inclusive, and digital results
Many communities are interested in taking steps toward becoming an efficient and sustainable smart city, but the overwhelming technology options on the market today may be holding them back. During this webinar, we walked through one city's approach.
Use microtargeting techniques to achieve your energy-efficiency goals
COVID-19 has shaken up your customers; they don’t look the same as they did six months ago. To make sure your demand-side management programs achieve your savings goals, you’ll need to resegment your residential customers. Join us to learn how E Source and Claritas can help.
How to support trade allies throughout the COVID-19 pandemic
<p>Trade allies play a vital role in the delivery of utility energy-efficiency programs. And without them, utility demand-side management portfolios would fall flat. In this web conference, we’ll discuss how utilities can support trade allies throughout the COVID-19 pandemic.</p>
Empathy and energy: A frank discussion with crisis communications experts
It’s more important than ever to get your crisis communications right. Join us to hear from crisis communications experts, who will explain how to develop messages that will cut through the clutter and how to deliver actionable information for the public.
How to improve your midstream and upstream programs and adjust them amid COVID-19
Midstream programs promise utilities a cost-effective, customer-centric approach to achieving energy savings, but these programs aren’t without their challenges. Join us for this public web conference where we’ll discuss popular and promising measures, top-performing program designs, and more.
The what and why of technology transfer: Redefining success to meet today’s challenges
Where do good technologies and program measures come from, and how do we know them when we see them? In this web conference, we’ll discuss environments that nurture innovation and how utilities are fostering them.
Energy in the context of low-income customers' lives: Insights from E Design 2020 ethnographic research
<p>Low-income customers have a lot on their plate, and they&#039;re not thinking about (and often don&#039;t know about) the energy-related services utilities can offer them. Through this web conference, you&#039;ll encounter video and audio clips of low-income customers talking about their energy challenges.</p>
Why and how you should pursue beneficial electrification
If done correctly, electrification can reduce carbon, lower rates and costs for consumers, and make the grid run more efficiently. Join us for the first web conference in our two-part series to learn why it's important to pursue a beneficial electrification strategy and how to do it right.