Building a customer-focused smart home strategy
With smart home devices, utilities can reduce energy consumption, manage demand, support time-of-use rate structures, increase revenue, and share valuable energy data with their customers. Smart thermostats have seen widespread success in utility programs, but other smart devices and home energy management systems haven’t taken off. To help you plan your next smart home pilot, we’ll present the latest E Source research on the energy and demand benefits that different devices and platforms offer. Then we’ll share results of the E Source 2020 Smart Home Consumer Survey to help you better understand customer opinions, needs, and concerns. We’ll also discuss strategies that utilities can use to promote smart home technology.
Potential topics include:
- Which smart home products are currently in customers’ homes
- The energy- and demand-reduction potential of different smart home devices
- New challenges with software-based demand-side management measures
- Emerging platforms for home energy management
- What drives smart home technology purchases among customers
- Customers’ concerns about data privacy and cybersecurity
- Opportunities to engage low-income customers
- How utilities can better promote smart home devices and systems
Speakers:
Sarah Baker, Analyst, Market Research, E Source
Luke Beckett, Product Strategist, E Source
Essie Snell, Lead Analyst, Customer Energy Solutions, E Source
Who should attend:
Members of the E Source Demand-Side Management Service, Residential Marketing Service, or Technology Assessment Service who are interested in smart home technology.
Interested in this event but can’t attend? Register anyway and we’ll notify you when the presentation and recording are ready for on-demand viewing. Questions about this event? Send us a message.