2025 residential customer insights: Utility energy efficiency and demand response products, programs, and services
Utility program and marketing teams spend hours working to demonstrate the value of energy efficiency and demand response programs to help utilities achieve their goals. Even though every program has a list of benefits, residential customers usually only care about the ones that suit their households’ needs and wants. Understanding customer motivation is a key factor to help you enhance program enrollment numbers and emphasize program value.
This is an E Source exchange. It’s an online conversation where you can share ideas about specific topics with other utility professionals. Join us to get insights about US and Canadian residential customers from the E Source 2025 Residential Products, Programs, and Services survey and the 2025 Claritas Energy Behavior Track. In this exchange, we’ll discuss what obstacles residential customers face, what motivates them, and what benefits they’re looking for when participating in a utility’s energy efficiency and demand response programs.
Potential topics include:
- Overall perceptions of utility and utility offerings
- Interest and participation in on-site or whole-house energy audits
- Interest and participation in online energy audits
- Interest and participation in peak energy reduction or demand response programs
- Interest and participation in rebates for energy efficient lighting and equipment
- Interest and participation in weatherization services
Moderator:
Rachel Buckley, Vice President, Portfolio Strategy, E Source
Speakers:
Angelica Pereira, Senior Director, Marketing and Communication Solutions, E Source
Deborah Lebl, Product Director, Customer Energy Solution, E Source
Sabrina Hetzel, Senior Analyst, Market Research, E Source
Who should attend:
Members of the E Source Residential Marketing and Demand-Side Management Services who are interested in utility energy efficiency and demand response program marketing and development.
Interested in this event but can’t attend? Register anyway and we’ll notify you when the presentation and recording are ready for on-demand viewing. Questions about this event?Send us a message.