Exchange: The next phase of COVID-19 marketing and communications

As vaccinations increase and businesses begin returning to more-standard operations, utilities are focusing their communications on the next phase of the COVID-19 pandemic. Join this exchange to connect with your peers on what your top marketing and communications priorities are now that moratoriums are ending and utilities are returning to work and in-person services. We’ll discuss summer marketing and communications plans and any COVID-related messaging you’re still doing. We’ll also share relevant examples and market research we’ve done on the topic. Through this discussion, you’ll be able to ask questions and provide advice to your utility peers.

Potential topics include:

• Plans for returning to in-person events and outreach and communications to support these
• Lessons learned from the pandemic and anything you plan to continue doing moving forward
• Summer marketing campaigns you’ll be doing and key programs and services you’re focused on
• Any COVID-19 communications you’re still prioritizing
• Internal communications to employees around returning to the office or other COVID-related transitions
• Any communications you’re doing around vaccines

Through E Source exchanges, you can build a topic-specific network of utility professionals who can help you solve challenges and find solutions. We encourage you to ask questions and share your experience during the event.

Moderators:

Jessica Bailis, solution director, Sales Support and Engagement, E Source
Lisa Schulte, senior analyst, Customer Engagement Solutions, E Source

Questions about this event? Send us a message.